PointsBet will consolidate its expertise and product offering in the US horse racing industry through the acquisition of the Premier Turf Club.
The Premier Turf Club joins the horse racing betting offer
Bet on points great news fell late evening on Monday , announcing the acquisition of Premier Turf Club, an ADW betting company licensed by Oregon Racing Commission . The acquisition will facilitate the company's further expansion in the US online horse racing market as the company also brings its unique sports betting product to the fore in the face of strong financial performance.
Commenting on the acquisition, CEO PointsBet USA Johnny Aitken said the company is delighted to join forces with
Premier Turf Club. PointsBet's own experience in operating the Australian horse racing markets, along with knowledge of the local PTC industry, puts the company in a very good position relative to the US horse racing segment, explained Aitken and added:
"Today's notable acquisition complements our in-house approach in developing our core product suite, and we are delighted to welcome Premier Turf Club to the PointsBet team."
PointsBet USA CEO Johnny Aitken
PointsBet will ensure that the talent behind the Premier Turf Club that BetPTC currently operates is maintained. com, known as "Racing's best kept secret." The company has been in business for 13 years and has been very successful under the leadership of its CEO, Todd Bowker, who will now join PointsBet USA as Vice President of Racing.
Sam Bowker is a seasoned veteran who worked at AmericaTab Ltd where he helped transform the company into Oregon's fourth-largest ADW company. PointsBet retains the rank and file of the Premier Turf Club, making sure the company's expertise is fully preserved by moving the team.
Horse racing in the United States is an important market
Bowker himself was excited to hear about Premier Turf Club joining the PointsBet family, arguing that the company "We were exploring the possibilities of entering the sports betting market, we realized early on that we wanted to work with a valued and experienced operator."
Similarly, he drew attention to the achievements of PointsBet z Australian races which made the company the perfect choice for PTC. Already, Premier Turf Club has significant strengths that fit well with what PointsBet has to offer, including industry expertise and relationships coupled with a customer-centric approach.
Both companies believe that horse racing is a complementary product to sports betting that should be actively pursued within the regulated gambling market. Nowadays horse racing generates $ 12 billion in total bets placed annually and nearly half of that amount is wagered via ADW's solutions, 38 states.
PointsBet not only wants to gain market share. It wants to actively seek it out and innovate, creating new opportunities for its own product line as well as promoting its fixed-odds sports betting offer, which is an amazing innovation that has made the company so confident that it can guess the outcome of the race correctly, can offer fixed odds.
In the meantime, PointsBet launched the Michigan online casino earlier this month, enabling a quick entry into the Great Lakes iGaming industry.