Hard Rock intends to reinvest approximately $ 20 million in its Atlantic City Real Estate. The company plans capital improvements such as a new food court, a new Starbucks, apartment renovations, and more slot machines and table games.
Hard Rock is Reinvest $ 20M in capital upgrades
Hard Rock Hotel and Casino Atlantic City revealed on Monday that plans to reinvest a minimum of 20 million capital improvements. The company is planning renovate apartments open it new Starbucks
, add new dining establishment . refresh the beach amenities as well add more slots and table games .
Most of the reinvestment will go to the renovation of 25 Roxy and 66 star apartments. The design of all these units will be done Klai Juba Wald Architecture + Interiors . Moreover, the company already all standard hotel rooms have been partially refurbished adding new TVs and LED lighting. The resort is about to unveil new dining establishment which is scheduled to open this summer. In addition, a new Starbucks is scheduled to open later this month.
The operator plans to add more units to the games
In addition to hotel units Hard Rock plans to add more units to the games in the Asian and High Limit areas. The company made this decision after a positive response over the past seven consecutive months, which means an increase in gaming revenue. Moreover, Hard Rock also confirmed that expands the main floor of the casino and the cage areas by adding table games and slot machines .
Finally, Hard Rock has announced that they will modernize theirs oceanfront resort . According to the company, amenities on the beach will be modernized to “reflect the hard work of the US Army Corps of Engineers in the beach restoration projects that took place this year. ' In addition, Hard Rock will also modernize its beach bar with more than 1,000 beach chairs and new toilets.
Hard Rock remains committed to providing the best guest experience possible
In a statement Joe Lupo , president of Hard Rock Atlantic City, said the the investment demonstrates the company's commitment to improving the guest experience . In addition, he admitted that Hard Rock completed another less than three years ago 500 renovation of its Atlantic City. property. In addition, he said that the development of Hard Rock over the last year, despite unprecedented circumstances, proves guests' trust in the brand. In conclusion, Lupo ensured that Hard Rock will continue to evolve and improve .
More operators are re-investing in their Atlantic City properties
Elsewhere in Atlantic City Caesars Entertainment recently announced that he plans to invest in his real estate. The company plans to invest around $ 400 million in its casinos.
Bally's Corp is another operator planning to invest in their Atlantic City casino. About $ 90 million will be invested in the casino over the next three years.
Ocean Casino Resort in Atlantic City also said it would spend millions on upgrading the casino floor and outdoor grounds. The company recently announced that it plans to invest approximately $ 15 million.
While all operators in the United States and Atlantic City have felt the economic impact of the pandemic, such investments undoubtedly mean that the gambling and hospitality industry is gearing up for the high demand expected after the pandemic ends . To date, more than 147.5 million people in the U.S. have received at least one COVID - the 19th dose of the vaccine. This translates to 44. 4% of the population . On the other hand, 105, 523, 520 people are fully vaccinated, or the 31st 8% of the population.