Leading aggregator and service provider Pariplay Ltd from Aspire Global has launched games in Colombia with leading operator Codere.
Pariplay continues to grow in Latin America
As part of an agreement that will help consolidate its place in the growing Spanish-speaking industry, the Maltese supplier has made its debut on the Codere gaming tab.
The agreement is part of Aspire Global's overall expansion plan in Latin America. BtoBet, a sister company of Pariplay and a subsidiary of Aspire Global, has signed prestigious contracts in Colombia to provide the Neuron 3 platform for sports and player management (PAM) for Betfair and William Hill.
Commercial Director at Pariplay, Christine Lewis , she said: "We believe Latin America is a market with great growth potential and our partnership with Codere Colombia is important to increasing the number of viewers for our games in the region."
Lewis continued, saying Pariplay was optimistic that the success of their gaming portfolio would continue to improve once they took off, thanks to such a strong presence in the industry.
Codere Casino Product Manager, Sarit Adania , commented that the Pariplay slots will help Codere expand its slot portfolio in Colombia, and the company knows how famous the games are there.
This is a partnership that, according to Codere, would benefit all pairs tied in an area where online games are growing rapidly.
This year's pariplay is a great start
The deal is the latest in a series of deals signed by Pariplay in the controlled Colombian market and gives Codere access to a broad portfolio of over 120 creative and entertaining Pariplay slot machines.
In April, Greentube, a major retailer and developer of gaming solutions for the Internet and mobile devices, signed an international distribution agreement with Pariplay.
Greentube, subsidiary NOVOMATIC Interactive has made its content available on Pariplay's Fusion in accordance with the terms of the contract.
Pariplay signed another studio on their Fusion site in March and Gamshy joined the ranks of iGaming's dedicated service providers. Pariplay now provides an even more valuable game portfolio to potential partners while attracting new ones through Gamsha's varied game selection.
Under the license of the National Regulatory Authority of Colombia, Coljuegos Codere operates online under the name Codere Apuestas.
On his FusionTM Platform which is also equipped with a variety of conversion, storage and tooling mechanisms, Pariplay aggregates thousands of others from some of the industry's most famous studios, in addition to its own titles.
More than 16 controlled markets now have licenses for this site.